So, what is red velvet? Red velvet cake is a light vanilla and cocoa based cake (it’s not a chocolate! cake) that became popular in the south where it was originally made with a type of non-Dutched cocoa that was rich in anthocyanin – the natural pigment that gives many plants their black, blue, purple or red color – that when mixed with vinegar in this cake creates a natural brownish red color. In the decades since, the cake has been most often colored using lots (and lots) of artificial red food coloring aka petroleum based FD&C Red 40. That aftertaste after you eat something artificially colored red? That’s the FD&C Red 40 talking. Yuck. Ours uses organic beet…